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RapidSwitch News

Iomart Invest in EMC EMC® VMAX® Cloud Edition platform


RapidSwitch's parent company iomart Group plc (AIM:IOM), has become one of the first cloud hosting companies in the world to install EMC® VMAX® Cloud Edition platform, a self-service, enterprise-class as-a-service, cloud delivery platform, onsite in its data centre, giving its customers direct access to the world's most comprehensive range of powerful, trusted and smart storage.


With the VMAX Cloud Edition solution, iomart is able to move away from a traditional model of shared storage and offer a range of pre-engineered service levels to satisfy a wide range of workloads. With automatic service delivery features on-demand, clients benefit from enterprise-class storage and the flexibility to provide the right result needed for their applications.

VMAX Cloud Edition leverages capabilities found in the EMC® VMAX® array, which is trusted by Fortune 50 companies and many of the world's largest banks.

Angus MacSween, CEO of iomart Group plc, said: "We invested in VMAX Cloud Edition because we believe it's important that our customers can manage their storage needs according to their requirements rather than us dictating what they can have. Not only does this put our storage capabilities on a par with some of the world's biggest corporations, it gives our customers the ability to manage and move their workloads in any way they want through structured pricing bands."

Matthew Yeager, Director of Software Engineering EMEA for EMC, commented: "We are delighted that iomart, already identified as a progressive and innovative partner through our Velocity™ Service Provider programme, has decided to extend its leading-edge customer centric services with VMAX Cloud Edition. Collectively we are most successful when we work with partners like iomart who have a clear idea of the services they wish to offer their customers."

A video explaining what EMC VMAX Cloud Edition storage means for iomart’s customers can be viewed here

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